The contemporary people - especially those living in Asia - associate the term Singles' Day with bargain sales. It has in fact become the largest offline and online shopping day in the world, with Asians and Westerners alike spending billions of dollars on purchases from Alibaba and other online retail companies. Singles' Day already surpasses the purchases made on the more widely known Black Friday. But today especially we mean with Singles' Day rather the fact that it is 100 years today since the end of the First World War. Continue reading